September 16, 2009, Simply Organic Catering of Alexandria had its Inaugural Showcase Event announcing their launch. I arrived to shoot some video in order to make a short commercial piece that would be placed on their website.

The event was held at River Farm Gardens in Alexandria. Thankfully, it didn't rain, although the day was overcast. Esther Sangiovanni, Olga Piriz, Anne Hoffman, and Laura Ewen of Simply Organic had set up tables full of delicious looking food under a large tent, and Ednaline "Nanny" Concepcion had her amazing wine being served to all the guests.

The idea for the video was to briefly interview Esther, Olga, Laura, and Nanny, and put together a piece to highlight the vision of Simply Organic Catering. Live events are always hazardous, with guests chatting and the occasional airplane flying over, but nothing went wrong at this one.

It's a bit difficult to create a video off a live event, simply because the event isn't structured, there is no script, and you're never exactly sure what people are going to say. Since I used to be a reporter, I tend to realize people are lost and I ask pointed questions to get where we need to be!

After five hours of editing, the final product was ready. Enjoy the two and a half minute video made for the Grand Opening of Simply Organic Catering!